An intense lobby battle is currently being waged by industry to try to make EU GMO rules on environment, health and freedom of choice obsolete. Dutch TV Zembla's recently broadcast programme "Tinkering with Seed" (13 April 2023) assesses the reality behind the wild promises attributed to a new GMO technique (Crispr-Cas), by the biotech industry. It also exposes the corporate interests promoted by a small group of biotechnology researchers, fulfilling multiple contradictory roles.