New cartoon exposes soy greenwash

A new cartoon has been launched, exposing a new label for 'responsible' soy. Detective Pig investigates soy production in South America and finds out the truth behind this new label which is introduced on the European market this spring. It has been established by the Round Table on Responsible Soy (RTRS), a voluntary certification scheme supported by agribusiness including Monsanto and Unilever, and a few NGOs including WWF.

The cartoon leads watchers to a petition that asks retailers and other soy users to not mislead consumers by this 'responsible' label, but rather move to real solutions which would lead to a shift away from soy imports and factory farming. Already over 16.000 people have sent this message to amongst others Carrefour, Unilever and Tesco. The animation is available in English, French, Dutch, Spanish, German and Danish.

English http://bit.ly/toxicsoy-animation

Deutsch http://bit.ly/giftsoja-animation

Castellano http://bit.ly/sojamata-animacion

Français http://bit.ly/sojatoxique-animation

Dansk http://bit.ly/giftsoja-animation-dk

Nederlands http://bit.ly/gifsoja-animatie